Resume for
  • Digital Marketing Specialist
  • Lead Generation Technical Specialist
  • Digital Marketing Coordinator
  • Digital Marketing Associate
Reston, Virginia

Work Experience

2015 to Present
Technical SEO Specialist, Website Developer and Content Creator
MarketBrewer : Reston, Virginia
  • Contributes to the marketing strategy, including campaign development, user acquisition, digital advertising, content marketing, retention strategy, SEO, and optimization, across digital platforms, including website, social media, and email
  • Builds a creative, integrated, and multichannel plan that provides a steady flow of sales leads and measures the return on marketing program investments
  • Drives content marketing strategy to increase rankings, visibility and organic search results for existing and new pages
  • Maintains and updates social media channels, and manage digital ads campaigns across Instagram, Facebook, Tik Tok, YouTube, Linkedin and popular social platforms, and develop on-going social media strategies
  • Collaborates with company teams, both internally and third party, to create marketing and engagement campaigns that focus on brand awareness for growth and lead generation
  • Enhances existing strategies by recommending best practices to ensure the organization's marketing strategy is relevant, adaptive, and innovative
  • Adapts language on website and blog to encourage conversion, increasing SEO and brand awareness
  • Curates, designs, tests, and publishes newsletters, email drip campaigns, and other targeted email communications
  • Creates, designs, and publishes content for social media, website, SEO with photography, videography, graphic design and animation
  • Maintains and updates websites (e.g., pages, tags, images, titles, metadata) within content management systems
  • Researches and provides list management for SEO keywords and social media hashtag for searchability
  • Supports the organizational goal of building and engaging the community and target audience by analyzing user behavior metrics and automating online customer journeys
  • Grows the company’s collective expertise of marketing trends, developments, and best practices
2019 - 2020
Real Estate Marketer, Videographer, Office Administrator
CAP Real Estate LLC : Fairfax, Virginia
  • Generated leads with Real Estate lead generation strategies
  • Real estate marketer, office administrator and multimedia content creator
  • Created, filmed, and edited real estate marketing videos for website SEO, Facebook advertising campaigns, Google Ads, email campaigns, and social media posts
  • Produced and managed high-quality original photo and video content, repurpose existing marketing assets (edit/retouch images and videos)
  • Designed company branding for new guidelines
  • Setup teleprompt and real estate script for video content
  • Used softbox lighting setup, audio recording and audio syncing
  • Videos edited with Adobe Premiere and Adobe After Effects
  • Designed company booklets, social media ads, posts and videos
  • Used Python data science library to find target residential homes to market to within budget
2019 - 2020
Digital Marketer, Website Developer, Videographer
Case Acceptance Academy : Sterling, Virginia
  • Graphic designer, website developer, videographer and photographer
  • Managed Business Facebook account with posts, videos and marketing collaterals
  • Filmed and edited videos for consultant training, online courses, Facebook advertising campaigns, email automation campaigns, and social media
  • Used multi-camera video recording setup
  • Used softbox lighting setup, audio recording and audio syncing
  • Filmed on-site Client's Dental Practice facilities for training
  • Videos edited with Adobe Premiere and text animations with Adobe After Effects
  • Graphic designed banners for expo and events

Digital Marketing Specialist Skills

  • Experience in setting and executing a multi-channel strategy for generating marketing-qualified lead generation
  • Experience using MailChimp, Wordpress, CRMs
  • HTML,CSS,Javascript,PHP
  • Wordpress Developer for custom, dynamic website development and management
  • Experience using Google Analytics, Tag Manager and Webmaster Tools to build website reporting/events/goals and implement tags
  • Local SEO and Google Maps optimization expert
  • Find optimal solutions and build custom marketing reports with Python and Data Science Libraries
  • Program customizable Python scripts for SEO automation and tasks
  • Keyword research, management and implementation into content
  • Developing websites for website accessibility, WCAG and ADA Compliance
  • Perform SEO audits with SEMRush, Ahrefs, Moz Pro and Google Lighthouse
  • SEO Audits Include: content gap, keyword gap, technical seo audits
  • Adobe Creative Suite expert with Photoshop, Premiere, Illustrator, After Effects
  • Experience with data abstraction, the WordPress database structure and schema, and how to extend it for custom functionality
  • On-site content creation, photography and videgraphy
  • Image and video compression for fast upload speeds
  • Experience using Project Management Software (Asana)
  • Experience managing a freelance graphic designers and digital specailists
  • Ability to manage time effectively across multiple deadlines


2012 - 2015
Fairfax, Va
Computer Engineering
George Mason University
2011 - 2012
Hyattsville, MD
Prince George’s Community College
2007 – 2009
Athens, GA
Athens Technical College
2006 – 2007
Manassas, VA
General Studies
Northern Virginia Community College

SEO Portfolio