Technical SEO Specialist, Website Developer and Content Creator
MarketBrewer : Reston, Virginia www.marketbrewer.com
Contributes to the marketing strategy, including campaign development, user acquisition, digital advertising, content marketing, retention strategy, SEO, and optimization, across digital platforms, including website, social media, and email
Builds a creative, integrated, and multichannel plan that provides a steady flow of sales leads and measures the return on marketing program investments
Drives content marketing strategy to increase rankings, visibility and organic search results for existing and new pages
Maintains and updates social media channels, and manage digital ads campaigns across Instagram, Facebook, Tik Tok, YouTube, Linkedin and popular social platforms, and develop on-going social media strategies
Collaborates with company teams, both internally and third party, to create marketing and engagement campaigns that focus on brand awareness for growth and lead generation
Enhances existing strategies by recommending best practices to ensure the organization's marketing strategy is relevant, adaptive, and innovative
Adapts language on website and blog to encourage conversion, increasing SEO and brand awareness
Curates, designs, tests, and publishes newsletters, email drip campaigns, and other targeted email communications
Creates, designs, and publishes content for social media, website, SEO with photography, videography, graphic design and animation
Maintains and updates websites (e.g., pages, tags, images, titles, metadata) within content management systems
Researches and provides list management for SEO keywords and social media hashtag for searchability
Supports the organizational goal of building and engaging the community and target audience by analyzing user behavior metrics and automating online customer journeys
Grows the company’s collective expertise of marketing trends, developments, and best practices
2019 - 2020
Real Estate Marketer, Videographer, Office Administrator
CAP Real Estate LLC : Fairfax, Virginia www.dcmetroareahouses.com
Generated leads with Real Estate lead generation strategies
Real estate marketer, office administrator and multimedia content creator
Created, filmed, and edited real estate marketing videos for website SEO, Facebook advertising campaigns, Google Ads, email campaigns, and social media posts
Produced and managed high-quality original photo and video content, repurpose existing marketing assets (edit/retouch images and videos)
Designed company branding for new guidelines
Setup teleprompt and real estate script for video content
Used softbox lighting setup, audio recording and audio syncing
Videos edited with Adobe Premiere and Adobe After Effects
Designed company booklets, social media ads, posts and videos
Used Python data science library to find target residential homes to market to within budget
2019 - 2020
Digital Marketer, Website Developer, Videographer
Case Acceptance Academy : Sterling, Virginia www.caseacceptanceacademy.com
Graphic designer, website developer, videographer and photographer
Managed Business Facebook account with posts, videos and marketing collaterals
Filmed and edited videos for consultant training, online courses, Facebook advertising campaigns, email automation campaigns, and social media
Used multi-camera video recording setup
Used softbox lighting setup, audio recording and audio syncing
Filmed on-site Client's Dental Practice facilities for training
Videos edited with Adobe Premiere and text animations with Adobe After Effects
Graphic designed banners for expo and events
Digital Marketing Specialist Skills
Experience in setting and executing a multi-channel strategy for generating marketing-qualified lead generation
Experience using MailChimp, Wordpress, CRMs
HTML,CSS,Javascript,PHP
Wordpress Developer for custom, dynamic website development and management
Experience using Google Analytics, Tag Manager and Webmaster Tools to build website reporting/events/goals and implement tags
Local SEO and Google Maps optimization expert
Find optimal solutions and build custom marketing reports with Python and Data Science Libraries
Program customizable Python scripts for SEO automation and tasks
Keyword research, management and implementation into content
Developing websites for website accessibility, WCAG and ADA Compliance
Perform SEO audits with SEMRush, Ahrefs, Moz Pro and Google Lighthouse
SEO Audits Include: content gap, keyword gap, technical seo audits
Adobe Creative Suite expert with Photoshop, Premiere, Illustrator, After Effects
Experience with data abstraction, the WordPress database structure and schema, and how to extend it for custom functionality
On-site content creation, photography and videgraphy
Image and video compression for fast upload speeds
Experience using Project Management Software (Asana)
Experience managing a freelance graphic designers and digital specailists
Ability to manage time effectively across multiple deadlines