Frequently Asked Questions

Tables of Contents

Are you looking for full time, part time, contract?

The goal is to find full time position with a company. I am available for part time and contractual work, if that is required.

Are you open to working a 6-month contract-to-extension/potential hire position?

Yes.

Describe a digital marketing campaign you worked on that didn’t go as planned. Why did it go wrong and how did you react

The marketing campaigns fail when I do not know the service, product, or customer. My reaction is to correct it in the next iteration.

Describe how you've used dashboarding tools to help share key data points both internally and externally.

I use Google Data Studio to connect multiple data sources for custom reports that are specific to the marketing campaign performance and goals.

Do you have clear knowledge of GAM (Google Ad Manager)?

i am at the beginner stage with Google Ad Manager. I worked on teams and marketing funnels with a Google Ad Manager and I was the content creator.

How do you determine what SEO tactics and strategy you are going to use for a website?

There are only 3 SEO tactics and strategies. Technical SEO, on-site optimization and off-site optimization. Each of the strategies performances should be monitored to determine SEO strategy and tasks prioritization. SEO Optimization is done monthly for each strategy. It is important to leverage SEO tools such as SEMRush, Ahrefs, Google Lighthouse and UberSuggest for error logs and monitoring. The fundamentals of SEO such as keyword implementation is implicit.

How do you stay organized when juggling many tasks?

Project manager tools and working closely with projects.

It looks like you are doing contract work for multiple companies now – why are you looking to go full time with a company?

As an investment to the role, company and purpose.

Very briefly, what are some of the most important on-page and off-page optimization factors?

For both on and off page optimization, I would suggest focusing on high authority domains to outbound link to and receive inbound traffic from.

What are the steps you would take to increase conversion rates?

Step 1 - Increase Session Duration per User Step 2 - Embed the content that will increase session duration Step 3 - Make the purchasing user experience simple

What are the top things you look into when determining what kind of digital marketing strategy you are going to do for a website, campaign, client, etc?

The first step is to learn the service, product, company, and marketing system. I want to identify unique selling propositions, competitive advantages and available resources.

What is Search Engine Optimization (SEO)?

The algorithm the SEO Specialist reversed engineered from experience combined with Google documentations and Google Search Engine Podcasts. That is what SEO is to an SEO Specialist.

Would you be able to work on-site or are you looking for a remote position?

I am looking for a remote position and I am available to travel to the site for set periods of time. For companies in the Washington D.C Metro area, hybrid in office work schedules are considered.

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