There are only 3 SEO tactics and strategies. Technical SEO, on-site optimization and off-site optimization. Each of the strategies performances should be monitored to determine SEO strategy and tasks prioritization. SEO Optimization is done monthly for each strategy. It is important to leverage SEO tools such as SEMRush, Ahrefs, Google Lighthouse and UberSuggest for error logs and monitoring. The fundamentals of SEO such as keyword implementation is implicit.