1. Learn and sudit the company's SEO infrastructure for 1-2 weeks, this includes website content, website builder such as Wordpress or Squarespace, Google Search Console sitemaps and Rich Snippets, and more. Review metrics from Google Analytics and all lead generation systems including paid ads, email marketing and social media.
2. Document the SEO strategies, reports, timelines and payment terms.
3. Begin implementing the plan to increase searchability.